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The Super Bowl Belongs to America
Published: April 26, 2009
And Roger Federer and Tiger Woods are not just great champions; they are their own brands as well, wearing bespoke attire on-court and on the course, resplendent with logos fashioned just for them.
The NFL is the same. It stands for much more than just the elite league for American football players; it is now a globally recognized brand, setting an example for all who want to run and market a stunningly successful annual competition.
So it is only natural that the NFL, like any other brand (whether it be Coca-Cola, Gillette, or McDonalds), would want to continue its expansion and beam its product into the homes of as many people as it can.
The Super Bowl is one the most-watched annual events on the planet and has a vast global audienc...
Read Complete Article at Bleacher Report - NFL
Article Source: BleacherReport.com
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