No Longer Cheap, Arizona Cardinals Still Have Business to Take Care of

By
for NFLSportChannel.com

Published: May 11, 2009

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... and worst run franchises. From St. Louis to Phoenix, Bidwill was known as "Dollar Bill" for his frugal management of the Cardinals, and...not coincidentally, the Cards were known as one of the league's longtime losers.

Only in recent years has that reputation changed, as Bill's son Michael has taken more of a leadership role and made the team more competitive using revenue from University of Phoenix Stadium, which opened in 2006 and reportedly brings in more than $200 million per year.

The seeming culture change culminated last season in the team's first Super Bowl appearance.

But in the wake of that franchise first, the Cardinals now face some of the same problems that many Super Bowl teams encounter—dealing with players whose perceived value has gone up based on the accomplishments of the team.

The future of the Arizona franchise depends on how the Cardinals handle their business during the next couple of months.

So far, they've had plenty o...

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Article Source: BleacherReport.com


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