The Anchor’s Desk: The Gradual Sexification of Sports News

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for NFLSportChannel.com

Published: June 28, 2009

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... border="0" alt="Scott Reister - Sexification of Sports" width="178" height="168" />The economy sucks. Newspapers are shutting down. Local news stations need to earn back viewers. Mainstream sports websites have new competitors and independent blog sites to compete with.

It’s time to make a desperate ploy, fellow media members. Time to turn to an age-old method to get attention: Super-hot chicks.

This has been creeping up on us for a while. We men used to keep our two favorite things, women and sports, separate. The SI Swimsuit edition was a completely separate issue that came once a year. It was fun, and had nothing to do with sports. The lines weren’t blurred.

Then our local sports pages started getting sprinkled in with car ads sporting hot bods and mini-skirts.

Sex sells.

Fox's Best Damn Sports Show Period will dedicate an entire episode to a Hooters beauty pageant. I'm not saying I wouldn’t watch, but if I wan...

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