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Buffalo Bills: Marketing Geniuses of the NFL
Published: July 31, 2009
Bills fans are faced with a strange dilemma year in and year out. Each year the organization builds up hope and each year the team disappoints. Over the last 10 years the Bills have found just about every imaginable way to disappoint their fans from the Music City Mistake and the Monday Night Football losses against Dallas and Cleveland, to letting good quarterbacks go or by hiring unproven coordinators as head coaches.
Each offseason rolls around and every season ticket holder is left with the question as to whether or not to renew their tickets. As a fan the only way to really have your voice heard about the poor product on the field is to do so with your wallet. If a fan wants to prove something to the organization they don’t renew their tickets, they don’t buy merchandise and they don’t watch games. That’s the only conceivable ...
Read Complete Article at Bleacher Report - NFL
Article Source: BleacherReport.com
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