... traditional media.
His
touchdown celebrations , name change, and trade requests got him characterized as self-absorbed, an ego-maniac, and, occasionally, a clown.
So Ochocinco took went to
social media to really show what he's all about, and it has worked beautifully.
He has accounts on
Facebook and
UStream , but is most famous for his use of
Twitter .
Ochocinco has used these outlets to display his true personality and to really connect with his fans.
"It gives me a voice, the ability to reach people directly, and for people to see who I am without the filter of the media, the critics or whomever," he said in an interview with
Bleacher Report - NFL
Article Source: BleacherReport.com