When Do You Go “We”?

By
for NFLSportChannel.com

Published: June 6, 2009

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It's a common enough situation. Fans call into their local sports radio/TV show or send an e-mail or whatever, and the question/opinion usually goes something like this:

"Yeah, Jim Bob, long-time listener, first-time caller. Hey, do you think Overhyped Recruit/Free Agent #22716 can get US into a bowl game/the Tournament/the playoffs this year?"

Us. We. Our. They're possessive and inclusive words, putting the user in as part of the sentence.

In our context, the speaker is such a passionate fan that he or she (usually he, to be fair) must place himself in the expression right next to the coach, the star linebacker, and the rest of the team. But why?

Is it productive? Is the speaker that starved for success in his own life that he must live vicariously through his chosen team and associate himself that closely with them? Or do they buy into the marketing of "The 12th/6th/howeverth Man" and really feel par...

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