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Winning Hearts & Minds: Taking The NFL Global
Published: May 31, 2009
Every bar and hotel screened the full 90 minutes, and international news channels(including CNN) had both pre and post match analysis as part of their news bulletins for days surrounding the game.
No-one will have been watching more closely than Roger Goodell. The NFL Commissioner’s accelerating efforts to internationalise the American version of football are aiming to create the sort of global interest that the Champions League effortlessly generates, and the 2009 final provides the league and the owners with both a clear goal and a demonstration of how far they have to go.
Tug at my heartstrings
Wednesday’s Champions League final was watched by over 200 million people in 230 countries, gen...
Read Complete Article at Bleacher Report - NFL
Article Source: BleacherReport.com
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